Tower SpA is one of the most important insurance brokers of Northern Italy.
Tower had two main needs.
Solution and benefits
Tower chose Alea Analytics, whereby it has achieved its goals, even obtaining some additional benefits.
– Monitoring of the margins on the basis of customer profiling and improvement of sales strategies
– Strategic planning of marketing activities
– Forecasting of the trend of future revenues
– Simplification of complex data processing and general improvement of management performances, with a great saving of time and money, and without having to modify business processes
– Optimization and improvement of decision-making process
– Constant monitoring of KPIs, through specific alert.